I am sure you must have come across this instance where you type a keyword in Google and you get 4 different URLS of the same website in the Top 10 search Results. Didn’t you? Yes this is true. Google displays 4 different URLS of the same website in the Top 10 search Results. Some time before they (Google) used to display maximum 2 URLS, but now have changed it to 4.
Why So??
Reason behind this is simple, whenever Google Searches the query in its Database and finds your website has 4 different pages for a same keyword with proper White hat SEO Techniques used, then it displays all the four different URLS.
Search Engines take the Below factors into Consideration before displaying those 4 URLS:
1) Title
2) URL Structure
3) Description
4) Content Quality
5) Quality Back links on that Page
6) Outgoing Links
7) Page Rank
8) Page Technical Structure
2) URL Structure
3) Description
4) Content Quality
5) Quality Back links on that Page
6) Outgoing Links
7) Page Rank
8) Page Technical Structure
Article by: SEO Training Pune
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