im Tobin is president of Ignite Social Media, where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing.”
“What’s next in social media?” It’s among the most popular questions out there. But while most folks currently answer with “location-based services” (i.e. Foursquare, Gowalla) or “group purchasing” (i.e. Groupon, Twongo, Living Social), the real battle may be between Facebook and Google.
The fight between these two Internet giants to become your default social profile has been brewing for a long time, and the prize is an enormous potential revenue stream. Let’s take a closer look.
Team Facebook? Team Google?
Suddenly, whether Facebook or Google becomes the default social profile around the web has billion-dollar ramifications. Just ask credit card companies how much can be made by taking just a small percentage of all of those transactions. And with billions at stake, it’s likely to be a real battle ahead.
The winners may be all of us, because to compel us to connect using their services, both companies will have to think about providing a lot of genuine utility. When they get creative, we get better web experiences.
Get it right, make it secure, and I’m there.
Which social network do you think will ultimately triumph and why? Share your thoughts in the comments below.
For more articles, visit us on: www.appleface.co
“What’s next in social media?” It’s among the most popular questions out there. But while most folks currently answer with “location-based services” (i.e. Foursquare, Gowalla) or “group purchasing” (i.e. Groupon, Twongo, Living Social), the real battle may be between Facebook and Google.
The fight between these two Internet giants to become your default social profile has been brewing for a long time, and the prize is an enormous potential revenue stream. Let’s take a closer look.
Team Facebook? Team Google?
Suddenly, whether Facebook or Google becomes the default social profile around the web has billion-dollar ramifications. Just ask credit card companies how much can be made by taking just a small percentage of all of those transactions. And with billions at stake, it’s likely to be a real battle ahead.
The winners may be all of us, because to compel us to connect using their services, both companies will have to think about providing a lot of genuine utility. When they get creative, we get better web experiences.
Get it right, make it secure, and I’m there.
Which social network do you think will ultimately triumph and why? Share your thoughts in the comments below.
For more articles, visit us on: www.appleface.co
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