How to Calculate Adsense revenue with Alexa rank

How to Calculate Adsense revenue with Alexa rank

Poking inside someone’s pocket or bank account is difficult and so is the case when you want to estimate adsense income of a blog or website. Everyone don’t display analytics stats on their website, so people keep guessing adsense revenue of bloggers and webmasters. Only tool to access the earning potential of a blog is Alexa. But that too only tells you the relative ranking but will not tell you the approximate stats. Here i have tried to approximate adsense income via Alexa.
STEP 1 - First go to the alexa rank of any website by going to Alexa.com. You will reach on a page which will show the traffic rank graph of the website like given below.

STEP 2 – Click on the reach tab indicated by arrow in the figure given above. You will get a graph like given below.

STEP 3 – Note down yesterday or 7 day average or whichever is available. This figure is known as User reach percentage  and indicates the percentage of internet users visiting this website daily out of total internet users in the world. Lets calculate number of internet users visiting this website (AmitBhawani.com). Yesterday reach is 0.034%  here.
Total number of internet users in the world ( 2010 ) = 2.0 Billion = 20 ,00,00,000
Number of users visiting AmitBhawani.com = 20,00,00,000 * 0.03 /100 = 60,000
Thus we got a Alexa formula here , all we have to do is to multiply ” reach value ” with 20,00,000 and we will get total number of visitors visiting that website daily.
STEP 4 - Now the next step is to click on the Pageviews/users tab and get the average page views per users for that website.

Now here the average page view per user for this website in the figure is 3.900000, i.e. 3.9 page view per user.
Hence total page impression = 60,000 * 3.9 = 2, 34, 000 for amitbhawani.com.
Final Step – After we got the total page impression for a website, we can get the total revenue of that website if we knew Adsense ecpm for that website.  Adsense revenue differ with category and demography of websites .For those who don’t know eCpm , its average revenue per 1000 impressions. Now here we will have to look that in which category the website falls.

1. Entertainment -  [ Celebrities, jokes, SMS, wallpapers, ringtones etc ] – Average eCpm = $1
2. General – [Politics, Health, jobs etc] – Average eCpm = $2.5
3. Tech – (Gadgets , PC Tips , web design  etc ) = $4

AmitBhawani.com writes on a variety of topic  hence average eCpm will be $2.5 here. The page impression we calculated is 2,34,000.
Hence  the total income from adsense from amitbhawani.com is equal to ecpm * page impression .
$ ( 2.5 * 2,34,000 / 1000 ) = $522 / day
Hence the Answer to the total income perday for Amitbhwani.com is $522 / day. That translates to a whopping $15,000 per moth approximately. Thats a hell lot of money you can earn from blogging and that too in india.
Some people may argue that the adsense income given on amitbhawani.com is lower from the figure quoted here. For those i just want to say that Amit gives a lot of share of his advertising to other adsense alternatives like kontera and other affiliates. That surely takes your clicks away from Adsense and decreases CTR. The figure i calculated here only gives statistics when solely Adsense is used. Even if my calculation seems wrong, blame it on Alexa.

credit given to merabheja.com

Facebook advertising vs Google adwords

facebook is number 2 ranked website in world with huge number of users. People in US open and check their facebook updates even before picking up toothbrushes. Initially for kids it have spread to all age groups and interests but a large number of users are sill from schools and colleges. Nowadays people are experimenting with facebook ads as compared to Google adwords. Reason being Adwords are sometime way beyond your wallet’s reach for certain keywords.
Whatever you choose,  but choose it in accordance with your product need. Its not like that this is better or that is not. Its about what is better for you.
Why Facebook ?

• Advertising on facebook is cheap as compared to adwords. On an average it costs one fourth of the amount you spend on Google.
• You can refine your ad serving much better in facebook as compared to google. You can choose age, interests, location etc. on facebook.
• With Google adwords (Search advertising) you can only target users who want your product. But you will never reach users who don’t know about your product. Its a sort of demand creation.
• Facebook ads are quite effective for love and dating websites.

Why Google ?

• Visitors generated can be more targeted and engaging.
• Google is for conversion while facebook is for building brands.
• Scalable results can be achieved in very short span of time, but you should have that thing called money.

credit given to merabheja.com

Facebook Says It’s NOT Shutting Down March 15

There’s a silly rumor exploding on the Internet this weekend, alleging that Facebook is shutting down on March 15 because CEO Mark Zuckerberg “wants his old life back,” and desires to “put an end to all the madness.”
[UPDATE] We have official confirmation from Facebook Director of Corporate Communications Larry Yu that the rumor is false. We asked him via e-mail if Facebook () was shutting down on March 15, to which he responded, “The answer is no, so please help us put an end to this silliness.” He added, “We didn’t get the memo about shutting down and there’s lots to do, so we’ll just keep cranking away like always.”
Let’s think about this for a minute. Would Facebook decide to shut down the company just a few days after announcing a round of funding, consisting of $450 million from Goldman Sachs and $50 million from Russian investment firm Digital Sky Technologies, on a valuation of $50 billion?
The spurious report was started by a site to which we refuse to link, known for its reports of impending attacks of alien spaceships and false reports of a Michelle Obama pregnancy.
The fact that this absurd hoax spread so efficiently makes us wonder: Will people believe anything?

credit given to mashable.com

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